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November 13, 2021
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techwithin
Principles of Marketing NEP – Bangalore City University – NEP Syllabus Module 1: Introduction to Marketing Introduction-Nature-Scope-Importance of Marketing; Concepts & Approaches of Marketing: Need-Want-Demand-Customer Value-Customer Creation; Evolution of marketing; Selling vs Marketing; Marketing Environment: Concept-importance-Micro and Macro Environment. Marketing Management-Meaning-importance. Module 2: Consumer Behavior…
November 11, 2021
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techwithin
Management Principles and Applications – Bangalore City University – NEP Syllabus Module 1 : Introduction to Management Introduction Meaning and importance of Management-Managerial Functions- Essence of Managership-Evolution of the Management thoughts: Classical organizational theories- Neo- Classical theories-Modern organizational theories. Module 2 : Planning Introduction-Meaning-Nature-Purpose-Types of plans-Planning…